Bose Corporation, which mainly sells audio equipment, is closing all of its 119 retail stores worldwide in Australia, North America, Europe and Japan, as its other products “are increasingly purchased online”. Hundreds of employees will be fired as a result.
The company has said it will close 119 of its remaining “stores” in North America, Europe, Japan and Australia in the coming months.
However, about 130 stores will remain open in Greater China and the United Arab Emirates, as well as additional stores in India, Southeast Asia and South Korea, ZDNet reported on Wednesday.
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“Originally, our retail stores gave people a way to experiment, test, and talk to us about multi-component home entertainment systems, based on CDs and DVDs,” said Bose’s vice president of global sales, Colette Burke.
Bose reportedly said it will provide relocation and dismissal assistance to affected employees.
But the company keeps additional details private, including the number of employees affected.
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Bose opened its first physical retail store in 1993 and currently has locations in many malls and the remaining malls scattered throughout the United States.
Stores are used to showcase their line, which has grown beyond Bose’s signature noise-cancelling headphones in recent years to include smart speakers and sunglasses that double as headphones.